Stress-Free Strategy
Impactful Messaging

Build a Brand Message that Connects, Converts, and Helps you Stand Out ... Without the Overwhelm

Are you trying to scale your business but overwhelmed with marketing?

Working hard to close sales and not sure if you're connecting with your B2B market?

That's where having a BRAND MESSAGE can guide your marketing & sales efforts so you don't have to reinvent the wheel every time.

I'm a copywriter passionate about helping you nail that perfect message.

Kerry Fennell

INTRODUCING...

The Brand Messaging Guide

A comprehensive, custom-built strategy that gives you the clarity, confidence, and consistency you need to connect with your ideal customers.

It's the FIRST-STEP for all marketing & website branding.

It's relatively INEXPENSIVE and LOW-RISK.

It gives you CLARITY and CONFIDENCE.

It gives you a PLAN for success!

Ready to explore?

What's a Brand Message?

A strong brand message does more than describe your products or services. It’s the backbone of everything you do—your website, social media, email campaigns, and even customer interactions.

It's your go-to framework for all your content that keeps things aligned and makes it easier to communicate what you’re about.

Your origin story

Your values, mission, why factor

Your target audience

Your solutions

Your value proposition and pitch

Your personality, tone, and voice

You already have a message.

But is it the right one to...

Differentiate in a Crowded Market
Make a Stronger Emotional Connection
Be Consistent Across Channels
Boost Customer Trust and Loyalty
Enhance Marketing ROI

What's My Process?

It's real simple. I got you covered.

1-on-1 Consultation

We meet together over Zoom for 90 minutes where I dive deep into your brand to gain insight into your story, expertise, and mission that drives what you do. I take it from here with more research before compiling your creative brief.

Step 01.

Step 02.

Your Edge in the Marketplace

I compile information regarding your marketplace, competition, and other influencing factors for brand positioning. I look at the problems you solve to develop a clear picture of your unique edge.

Your Target Audience

I provide Voice of Customer Research, diving deep into their possible desires, pain points, and needs. As part of your Brand Messaging Guide, you will receive a detailed analysis of your target audience to help you communicate better.

Step 03.

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Step 04.

Your Values & Why Factor

A key part in cutting through the noise online and standing out is having a message centered around your core values, mission, and "why" factor. The more you can pepper this through the content the better!

Your Value Proposition & Pitch

Now I'm ready to pull all the pieces together and start crafting a core message that showcases your value to connect with prospective customers. I can write different versions of your value prop for shorter and longer versions.

Step 05.

Step 06.

Your Message, Perfectly Crafted

It's done! You receive your Brand Messaging Guide that you can use for marketing across all channels, update your website, launch email campaigns, or post new content on social media. The possibilities are endless!

Why Work With Me?

Because you value quality work and the human touch.

Human-Centered Approach

Enjoy content that is deeply personalized, customer-focused, and all about humans connecting with humans.

High-Quality Content

Maintain high standards of excellence with value-packed content.

Stress-Free Marketing Clarity

Get out of your own head space and gain a fresh outside perspective with a marketing strategist.

Brand Messaging Offer

Creating your Brand Messaging Guide