Trailblazing the human-centered movement
...In a Disconnected World
Our Mission
At The Writing Barn, we empower founders, coaches, and small business owners by providing brand messaging strategy that resonates with their target audience, drives engagement, and fuels growth.
​
Our culture is defined by the relentless pursuit of authentic human-to-human connection.
​
Our passion is to help purpose-driven entrepreneurs promote their business with clarity and confidence while reducing the overwhelm of marketing.
Hey there!
I´m Kerry Fennell,
Copywriter & Marketing Strategist
I was 15 and ready to change the world.
​
I was going to start a nonprofit, get fancy letterhead, a mission statement, and a Board of Directors (maybe comprised of other 15-year-olds).
​
Filled with the innocence of youthful idealism, there was a lot I didn’t know back then.
​
But there’s one thing I got right: I was on a mission to connect with people and serve causes that matter.
​
Well, I didn’t start that non-profit, but I’ve worked alongside amazing leaders who did.
​
I have a knack for connecting with people through writing, and I've taken on a new calling to help business leaders do the same.
I went "all-in" learning about copywriting and brand messaging.
I received professional training through an intenstive course in B2B Copywriting with the American Artists and Writers Institute (AWAI). Then, I received a Certificate in Content Marketing with HubSpot Academy.
​
But the best training is... the real world experience of being a business owner myself and seeing just how hard it can be to market well in the world today.
Here's what I've noticed...
-
Often, the biggest thing holding us back in marketing and sales is our MINDSET. It's easy to feel impostor syndrome, overthink everything, and be afraid to mess up.
-
​​The quickest way to overcome those mindset hurdles and get confidence is to get our message right (because knowing what to say is half the battle).
-
​But the problem is that writing content is hard! It’s time-consuming, mentally exhausting, and we’re afraid of sounding too salesy. An outside trained perspective is so helpful!
My Approach
LISTENING
My work includes Zoom consultations so I can learn and understand your mission, story, and values that drive your work.
STRATEGY
I enjoy the process of discovery and the creative juices flowing as I think through the best messaging to reach your audience.
CUSTOMER RESEARCH
I put high priority on customer and market research so your message is relevant and impactful.
WRITING
I can do the heavy lifting of your brand messaging with projects including brand message guides and website copy.
REVIEW & COACHING
We collaborate together and give you the tools to do it on you own. Coaching can include how to leverage AI using the strategy we put in place.
Building it Together
​​The Writing Barn is inspired by the old-fashioned tradition of barn raising with the values of collaboration and community. ​​​​​
