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Laser Sharp Clarity

Brand Messaging & Market Positioning

GROWING YOUR BUSINESS ISN'T YOUR ONLY GOAL.

You're aiming for high impact.

​But let's get real.

Marketing your business is overwhelming.

Maybe you're thinking:

“I know I need to market, but I have no idea what to say.”

 

“I want to raise my prices, but how do I explain the value?”

​

“I'm worried about being too salesy or spammy in my outreach."

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And if we're honest...

There’s nothing like sales & marketing to stir up insecurity, overthinking, and procrastination from the fear of messing up.​

Which gets us no where!

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That’s why I love helping people like you “get out of your head” by providing a clear path forward in your marketing communications.

It's your message that can set you apart. So, let's make it a good one!

INTRODUCING...

The Brand Messaging Guide

A  custom-built strategy that gives you the clarity, confidence, and consistency you need to connect with your ideal customers.

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It’s a CREATIVE BRIEF as a compilation of my research, writing, and our conversations together. It provides the backbone for your website, social media, email campaigns,

and even customer interactions.

Ready to explore?

What's a Brand Message?

It's what to say, how to say it, and how to sell the thing.

A strong brand message does more than describe your products or services. It’s your connection point with your customers and your market positioning. It’s your go-to framework for all your content that keeps things aligned and makes it easier to communicate what you’re about.​ 

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  • Your value proposition and pitch

  • Your differentiation from competitors

  • Your values, mission, and why factor

  • Your customers and how to align your message with them

  • Your personality, tone, and voice

  • Your solutions and expertise that you offer

And more...
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The Power of Market Positioning

An effective message can...

Differentiate in a  crowded market

Stand out with a strong value statement.

Make a stronger emotional connection

Know your customer's needs and desires.

Communicate clearly and consicely

Speak in the customer's language.

Build Trust and Authority

Use the right balance of logic and empathy.

But maybe you're struggling with...

Not engaging the audience

Need to narrow your niche.

Sounding like everyone else

Get comfortable in your unique edge.

Confusing or using too much jargon

Make it scannable for the 5th grader.

Posting random content

Tailor your message to the customer journey.

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It's not enough to post random content on social media.

You need the right message to draw the right people at the right time.​​

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Master your Message

YOU DON'T HAVE TO DO IT ALONE.

You can't have too many
"out of your head" moments.

Here's My Process

1-on-1 Consultation

We meet together over Zoom for 90 minutes where I dive deep into your brand to gain insight into your story, values, and the mission that drives what you do. 

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Step 01.
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Step 02.

Your Edge in the Marketplace

I go to work in researching the marketplace for brand positioning and analyzing the problems and solutions you offer.

Your Target Audience

I dive deep into learning about your ideal customer, exploring their pain points, desires, and how you can help them.  I create a detailed buyer persona to help you provide more  value and better service. 

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Step 03.
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Step 04.

Writing & Market Positioning

I compile my research into a creative brief pulling together all the pieces that to make a strong  market positioning statement that is customer-focused and solution-based.

Review & Coaching

We review your Brand Messaging Guide and collaborate together on your plan going forward. Coaching can include integration with AI and other content strategy going forward. 

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Step 05.

Other Copywriting Projects 
 

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Website Copy

Options include writing website copy for a 4-5 page site, one-pager sites, or special landing pages for promotions and offers. 

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Marketing Roadmap

Get a customized marketing strategy using a detailed customer journey and content needed at key touchpoints to increase leads and boost conversion rates.

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Fundraising Messaging

Get a strong message strategy for your non-profit so you can build trust and connect on a deeper level with your donors. 

Frequently asked questions

I'd love to help give you the clarity and confidence you need to maximize your impact.

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The First Step

Free 20 minute consultation

Schedule a discovery call at the link below or email Kerry Fennell directly at kerry@thewritingbarn.co

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